# Pricing context

INTERPRETIVE NOTE: Pricing claims must come from current official pricing or checkout surfaces, not from memory.

Distribution channels:
- Free: https://wordpress.org/plugins/bulk-image-alt-text-with-yoast/
- Pro: https://checkout.freemius.com/plugin/2602/plan/4132/
- Pro Trial: https://checkout.freemius.com/plugin/2602/plan/4132/?trial=paid

Critical rule:
- the trial is a 7-day paid trial
- payment is required at checkout
- price amounts should be taken from the live checkout, not copied from memory